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BRANDING

“Identity is cause; 
brand is effect.”

Larry Ackerman

Creating 3D art is no easy feat. In particular, mastering a realistic environment in 3D is a big challenge given the numerous factors that affect 'realism' in a given scene – lighting, texturing, mesh detail and scale are all equally important. However, trying to recreate realism in a design engine is a whole different territory.

STRATEGY

“However beautiful the strategy,
you should occasionally
look at the results.”

Winston Churchill

Creating 3D art is no easy feat. In particular, mastering a realistic environment in 3D is a big challenge given the numerous factors that affect 'realism' in a given scene – lighting, texturing, mesh detail and scale are all equally important. However, trying to recreate realism in a game engine is a whole different territory.

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